SEO & Site Audit

Sarasota IV Doctors · sarasotaivdoctors.com · live site · 2026-06-13

SEO Audit Competitor Gaps →
62/100
Strong foundation, not yet polished.
Clean SSR, full schema stack, valid dynamic sitemap, fast after the font fix. The gap is local presence (no GBP), conversion signals (no pricing/booking path), internal linking (broken blog→concierge funnel), and unreviewed YMYL content.
Technical
74
Performance (CWV)
75
AI / GEO
66
SXO / UX
54
Local SEO
41
Clusters / Links
38

Top Critical — fix first

Critical

Google Business Profile not live

Zero local-pack eligibility until a verified GBP exists. For a Sarasota mobile-IV business this is the single biggest local lever. Suggested primary category: "Intravenous Hydration Therapy".

Fix: create + verify GBP (packet is ready), then get the first 10 reviews within ~18 days of verification (ranking velocity rule).
Critical

Archived _v1/ pages show the WRONG physician name

Old _v1/ pages contain "Dr. Nicky Patel" (wrong first name — should be Nikash). If indexable, Google could surface the wrong name. Brand/E-E-A-T risk.

Fix: confirm _v1/ is noindex/blocked or delete it from the project. (Already excluded from the dynamic sitemap.)
Critical

No pricing anywhere — every competitor shows it

All 5 SERP clusters surface pricing ("$149+", "$150–$350", "$199/mo") and pricing PAA questions; this site shows none. Highest-impact conversion + SXO gap. (Policy is no-pricing — revisit, or add "starting from" anchors.)

Fix: add a "from $X" anchor per service, or a transparent pricing/FAQ block. Decision for Dr. Patel.
Critical

Broken blog → concierge funnel (clusters 38/100)

Every blog post links to zero concierge pages — the highest-revenue services (GLP-1, ketamine, peptides, hormones) get no top-of-funnel link equity. Plus 4 orphan pages (3 case studies + /events/).

Fix: add the internal-link plan (blogs→concierge + money pages), link the orphans. ~1 hr of edits.
Critical

YMYL concierge pages live but not MD-reviewed

Concierge/medical pages carry [MD-REVIEW] flags (AI-drafted). Google's 2026 spam policy covers unedited AI medical content. They're indexable now.

Fix: Dr. Patel sign-off before they should rank; consider re-noindexing the unreviewed ones until then.

High priority

High

www has no HTTPS certificate

www.sarasotaivdoctors.com throws a TLS error; Wix-era www backlinks hard-fail. Resolves at the Cloudflare cutover (www cert + 301→apex) — already on the DNS plan.

High

Thin service pages + zero on-page reviews

Service pages ~400–450 words, no testimonials/AggregateRating, no FAQ, no blog cross-links. Persona scores 43–59/100 (all "needs work"); Action dimension averages 8.2/25.

Fix: expand to 700+ words, add review block + FAQ, cross-link the matching blog.
High

Schema @id collisions on 4 area pages

Bradenton, Sarasota, Longboat Key, Lakeland all reuse #org (homepage entity id). Siesta Key + Lakewood Ranch use the correct scoped pattern.

Fix: scoped @id per area page (copy Siesta Key). Also medicalSpecialty should be "InternalMedicine" not the full schema URL.
High

Booking path vs urgency intent

"Book in 60 seconds" routes to a form; a hungover tourist needs tap-to-call. Phone exists but isn't the primary mobile CTA.

Fix: make tap-to-call the primary mobile CTA + "we confirm within 15 min" on the form.
High

Hero image is a 124 KB Wix JPEG

Homepage hero is wix-hero.jpg (124 KB). Preload/fetchpriority are correct; format is the last LCP bottleneck.

Fix: convert to WebP (~50–70 KB saved).

AI / GEO (non-Google AI hygiene — 66/100)

Medium

Citability + multi-modal gaps

Blog sections are 50–120 words (optimal 134–167) → weak passage extraction for Perplexity/ChatGPT. No YouTube (strongest AI-citation correlator, ~0.74). llms.txt missing Lakeland + case studies.

Fix: expand blog passages, add "Quick answer:" labels, add Lakeland+case-studies + verbatim pull-quotes to llms.txt, create a Doximity profile + one short explainer video.

Quick wins (<15 min each)

Coverage note

Completed specialist passes (full section reports on file): Technical, Local, SXO, GEO, Clusters. Performance from live Lighthouse mobile (median LCP 4.7s, best 1.96s, CLS 0 after the font fix). Content / Schema / Sitemap / Visual specialist agents were interrupted mid-run; their key findings are folded in from initial passes and the other sections — a clean re-run of those four is recommended for a 100% audit.